Mobile friendly websites are useful for enhancing user experience which allows a better experience for people who are browsing the website on a mobile than a desktop website. For businesses it is important to provide best user experiences to their customers and as the mobile devices are becoming prominent way to browse web, it is necessary for businesses to have a presence on web with mobile website.
Better user Experience
Mobile devices are different than desktop devices as the screen size is lot smaller and it means the desktop website is not the right type of solution for these devices. The mobile friendly website, if aesthetically designed can be very easy to use for the customers and will be providing a user experience that will help in connecting the customers with the company. The mobile website also allows user to download data much faster on a mobile device then a desktop device.
It is important that a website is found in relevant searches and if a company does not have a mobile website then it will not be found in the searches which are being made on the mobile device. It is therefore important for businesses to develop mobile websites so that they can be found in mobile searches easily.
Integrating print with online
The mobile website also helps in integrating marketing strategies between print and online marketing agencies. The QR codes are one easy way to do so which allows an advertiser in print edition to take the customer to its online website easily, which means easy to take the customers to its online presence and then connect with them.
Mobile website v/s Mobile Application
The mobile website also has an advantage of mobile apps, especially for small businesses with non-routine business, as they don’t require space in users mobile. There are hordes of mobile applications on the user mobile and it is difficult for every business to have its application on the mobile. The mobile website however gives user a convenient option to be connected with the business without downloading the mobile application.
It is important for businesses, in a world where smartphones have taken over as a prominent method of web browsing, to have a mobile presence. It is good if they have an application which users download in mobile but if not they must have a mobile website in their kitty so that they can provide better user experience to their customers.