Are you serious about the navigation design?
If not, it’s time to get serious with navigation design and its rule. Since users do not desire to visit the website that has poor navigation, work on it properly to make them comfortable to browse every page of your website.
Presently, filtered navigation has become the most admired feature which are regularly used by the e-commerce websites. The main purpose of filtered navigation is to guide customer find the services and products they are seeking for in wide-ranging data sets.
Yet, it’s not always the best choice.
So, it’s better to test where you want to add the filtered navigation as there may be a huge difference between the conversion rates.
Keep in mind, it may not be easy as you think, as you require filters that response the customer’s queries while they look for your product.
Usually, this customer group prefers using various filters at the similar time to execute a query concurrently for various properties such as colour, cost and the products. It’s not only essential to allow them to decide on different filters from various groups but also of the similar category. Almost every customer looks for the products in various price ranges, so presenting the price filters properly may be challenging.
To keep the filtered navigation clean and manageable, better group the filters in a way that makes a good outcome.
If you are willing to get the most out of your online store with maximum conversion, a filtered navigation is essential. Also, there are lots of online resources and tool to manage the online store. In addition, filtered navigation comes up with lots of facilities like on-site navigation, speed up search and customers are already used to it on huge e-commerce websites.
For your ease, here are top ecommerce UX tips to optimize filtered navigation:
Decide on the optimal place
On most of the e-commerce website, filter navigation is found on the left sidebar next to the content which provides reliable e-commerce experience. For reference, you can check it out on eBay or Amazon. Yet, it may not be good choice always.
Based on the usability research on filtering of Baymard Institute, horizontal navigation kept on the top of the content are likely to perform better in different scenarios. So, better decide on the optimal place.
Based on Nielsen Norman Group, it will be better to make things happen when users expect due to their standing expectation or as you have clearly communicated about what to expect.
Even though you have the best functionality, it becomes useless if it is difficult to access by the users. Most of the interface provides users different choices about accessing the feature. Remember, prioritization is the most important weapon to carry out your venture smoothly.
All the websites are different with various features and functionalities. Streaming video is not equally necessary for the website of Apple stores and Netflix. The most important task must be simply accessible and projecting. And, the minor functionality should not distract the key purpose. So, make sure you make critical functions accessible.
•Place the most important task to high value areas.
•Decrease the clicks from homepage to functionality.
•Remember, scrolls and clicks are determined.
Deliver relevant filters
Even though it’s best to check the filters used by your competitors, make sure the filters go along with your products and customers. It’s not simple as you think, you should look for the filters that will provide response to the question asked by your customers while looking at the product.
For an example, one most popular online store facilitates their customers with carefully selected filters for all the product categories like “size”, “Colour”, “cost”, “Brand” for the dress.
Focus on product listing navigation
When users get the idea about the product they desire to purchase, they start to shop product, listing the pages. Make sure, you provide them different choices and pages to shop on. You want them to engage in the page making them exploring if they don’t see what they want to buy on the first page.
•Show number of pages earlier and after listing the product
•Show all the products within the category
•Let users to sort by price and jump to particular pages within the results.
•Do not use small or blur product images
Let customers choose multiple filters
Even though some users only explore your website randomly, most of them visit with precise ideal and definite requirements. Usually, this group of customers is looking for different filters to carry out the query instantaneously for various qualities.
So, its obligatory to allow them to choose multiple filters from both different groups and similar type. You must be familiar with the online shopping website that facilitates with a professional user experience that allows their customers to search for the maximum filters they are seeking for.
Allow manual input if necessary
For manual input, you can use checkboxes as they are an ideal way to fetch filters. Also, you can allow customers to set the filter values manually for price input fields. Many customers, check the products of various costs, so may be difficult to set the price filters suitably.
Better get an idea from eBay, which consists of the price filtering that helps two customer group at one time and for the one who is satisfied with instantly ticking current price range and the one choosing their own minimum and maximum costs.
Show a product counter
By showing a product counter, you do not have to keep the users informed which certainly makes a sense of reliability, allowing them understanding how well they are with the filtering attempts. Every user has the number of items they are willing to check earlier than buying.
Indeed, filtering makes them closer to it. If you offer them with a product counter they instantly know if they set adequate filter or should repeat the query. It is crucial to display the products that fit for some filter configuration on all the e-commerce website.
Build useful filter groups
For the online store with good conversion, it is necessary to facilitate customer with all the filters they require for accountable buying decision. This is essential if you are promoting the premium market.
For clean and comfortable filtered navigation, it is important to group the filters in useful ways. Some online store consists of small parts of filters that will be essential, but since the filters are grouped well, the user experience won’t be smashed by super long and filter lists.
Create toggleable filter groups
If you have lots of choices, better consider creating a toggleable filter group, allowing users instantly open and close various groups. Also, it is ideal for mobile design as small screen filtered may go along for a long time, even to the feared point of non-usability.
In addition, the filtered navigation on target utilizes the eminent pattern of up and down arrows that indicates toggle-ability, furthermore, when the filter list within the list gets longer, a scrolling bar is included too.
Show applied filters
Almost every user may forget what they have recently searched for. So showing their applied filter along with the query result will surely enhance the user experience. This way your users will know what they are searching for when they select first and update them if required.
Some online store does not just display the applied filters on the top of filtered navigation, but also connects them while applying numerous filters with more striking visual indication.
The final touch,
To bring out the best e-commerce experience, you require more than top Google ranking factors. Make sure the visitors are able to navigate the products they look for without any trouble. To get the trust of users, you have to focus on developing the confidence of customers by helping them accomplish their goal without struggling.