Importance of Social Media Marketing for Business


Social media has been playing a significant role in the way people interact with each other ever since its development. For business owners, this can be a great opportunity to interact with existing as well as potential customers. According to statistics, there were 92% of the business owner claiming that social media marketing is essential to their business development and 97% of the marketers are utilizing social media to build brand.

If you are not yet using social media as a marketing tool, you must start working on it now. You will surely be surprised by how much positive impact social media marketing can make on your business.

Increase traffic to your website

Social media helps bring more visitors to your website and this is one of the biggest advantages that social media can bring you. Everything there is an update on your website, a social media post can be generated. Most of your customers do not stay on your website but they check their social media from time to time therefore it is easier for them to find your update on social media.

On the other hand, social media also helps SEO ranking. For example, if your social media followers repost your post, your website is more likely to be ranked higher on a search engine result page.

Engage with your customers

Social media is a useful and affordable way to connect with your customers. There is a huge amount of data about your customers on social media. This information is extremely valuable for your business because it tells you who your customers are, what they like about you and what they expect from you in the future. It not only improves your customer service but also helps you make better business decisions.

Gain both local and global audience

Other than connecting with existing customers, you can also gain new audience via social media. One of the powerful tool for business marketers is hashtags. Hashtag helps you find your target audience not only locally but also globally. For example, a local sports equipment company providing customised design on sports equipment can use hashtag to find people interested in their type of products overseas and therefore can promote sales.

Build brand awareness and loyalty

There are millions of websites online and if you want your website to stand out, you should start by enhancing your social media profile. Social media profile represents your business vision and the look and feel of your business and this would be a first impression of your business for some potential customers. Meanwhile it is found out that a business with an active social media profile tends to have more loyal customers. This is because when you are interacting with your customers online, you are less like a business, more like a unified team who share a same vision.