Is responsive web design necessary for my website?


With the advancement in technology, website arises with different requirements. Here, responsive web design has become an essential factor to drive the path of a successful website.

Are you aware of responsive web design and its importance?

If you are not familiar with these terms, let me explain it to you.

What is responsive web design?

Responsive website design lets the layout of website to chance, according to the screen size that is being used to explore the website. A wide-screen display can get the website design with numerous columns of content as small screen can have similar content offered in one column with text as well as links that are suitably sized to be read and used in that smaller display.

These days most of the clients are willing to update their website compatible with mobile device. However, developing separate designs for different mobile devices can be daunting process. Instead, it is better to develop the website with responsive features that goes along all the handheld devices.

When the user switches from their desktop device to other mobile devices, the website automatically switches to accommodate for resolution, image size and scripting skill. Also, the web design should have the technology to reply automatically answer the preferences of the user. This surely eliminates the requirement for various web design and development stage for all the new gadgets on the marketplace providing your professional web design experience.

So, why responsive website design is key feature that you can include to your web solution?

Let’s get into the importance of responsive web design:

Support multi-device user

We are living in the world where our websites are not only being explored by different resolution and devices, but same users come back to our website at different time employing these various devices. This indicates, to support their experience our website should work well on the device that is being used to visit.

Besides, the content that is available while browsing from one device should be present while returning on other devices to assure the consistency of details and the information they are looking for.
If users are browsing your website seeking for the particular feature or information, they will surely visit again on the device comfortable for them. But, when they cannot find similar information in another device, then they will not find your website reliable. There comes of the risk of losing the customer. By ensuring the reliability of a website, carry out the best approach to support your customer and give them a reason to visit your website repeatedly.

On Site to rule them all

It is difficult to maintain one website and trying to maintain different website can be a really daunting task. This is where responsive web design come to use and you do not have to use different websites for desktop and mobile device.

Usually, known as mobile compatible approach that detects the type of device your visitors are using to get your business. This may be challenging for different reasons. Firstly, you have a couple of websites to keep updated which indicates you are wasting your time and effort doing similar work two times.

Also, it would be beneficial if you utilize that effort in another works. Developing a responsive website is not that difficult as you can find lots of platforms, web design service provider  that are able to unify all the management of website and provide you complete control on the website display for various resolutions.

Enhanced search engine ranking

So, what is the main purpose of developing a website?
You want to make it popular among your customers, right?
Here, most of the search engine, including Google loves responsive web design as it supports various devices and screen sizes. And, Google has started to penalize the website which is not responsive.

Google rewards responsive website and has made it one of the essential SEO factors. So, to make your special place in the digital marketing world, you have to develop the website that favour all the screen size.

Future Scalability

Responsive web design comes up with lots of advantages and one of its advantages is it provides you the finest chance to support the new mobile device and screen in upcoming days. Responsive website are fluids that scales up or down as required to best suit the screen being utilized to browse the website. This indicates that new device booms the marketplace with screen size and is ready to meet all the devices in terms of design, experience and information.

Mobile usage is increasing

Based on the research, over 20% of Google searches are being carried out on some sort of mobile devices. More than half of the local searches are performed by mobile devices.

When you start to notice the people around, you will see people busy with their mobile phones. Indeed, it looks that everyone is in love with their smartphone.

Due to some reason, maybe there are some companies who have not realized the importance of mobile-friendly websites and followed the trend. But, if you are the one doing so, you are surely lacking behind today’s trend.

Increase conversion rates

Apart from all the search advantages, responsive web design has the power to boost the desired conversion rates from the mobile users in the world.
Do you know why?
Well, when website does not work properly on mobile devices, users are expected to get away from the website to find the site suitable for them. These days, there are lots of customers who admires shopping from their handheld device. Thus, when audiences have to work hard to complete the conversion, they will not waste their time in your website.
Besides, responsive web design works well with all the devices and developers have complete control on how those conversion components are shown on the mobile and tablets. Lastly, responsive website design facilitates you with some vital high-end heat-mapping and A/B testing, which can be accomplished with the available software.

Easy for social media marketing

You must be involved in inbound marketing, right?

If you are not, you may be familiar that blogging and social media has an important role in present era. Actually, if you have not integrated some sort of social media technique in your marketing plan, you are surely missing one important part that will level up your business.

Have you realized the importance of mobile for social media users?
Based on the research, about 55 percentage of social media usage is carried out on mobile devices. This is important data as it describes the point of sharing content on the different social networking website and if your website is not responsive then you cannot get the most out of your business. It won’t take time for users to get away from your website. This will consequence with high bounce rate. So, to solve all these problems, make sure you develop responsive we design.

Stay ahead of today’s competitive world

In the business world, you have to come up with all the techniques that will make you shine in the competition.

And, if there are maximum users using mobile devices to look and buy online, you have to influence that customer developing mobile-compatible website. Actually, 85% of users think that mobile website should be good and easy to explore.

If your competitors are not using responsive website, then they are lacking behind you, take the advantage. This helps you to stay and shine in front of your customers taking the customer away.
The final touch,
The days of building a website for a single computer screen are good and really over. Technology and the development of mobile websites force web designers to think again and again on how their work is displayed over multiple platform.

So, stay updated with the recent trend and start developing a responsive website today. Any size you have, your website automatically fits the screen of all the devices that is being shown on. Think about all the devices and the screen size, responsive website design is surely pleasing.

  • Good! Thank you for sharing such an informative content.

    • Sujata Shrestha

      You are welcome Richa