Top Ecommerce UX Tips to optimize filtered Navigation
Are you serious about the navigation design?
If not, it’s time to get serious with navigation design and its rule. Since users do not desire to visit a website with poor navigation, work on it properly to make them comfortable to browse every page of your website.
Presently, filtered navigation has become the most admired feature which is regularly used by e-commerce websites. The main purpose of filtered navigation is to guide customers to find the services and products they seek in wide-ranging data sets.
Yet, it’s not always the best choice.
So, it’s better to test where you want to add the filtered navigation as there may be a huge difference between the conversion rates.
Keep in mind that it may not be as easy as you think, as you require filters that respond to the customer’s queries while looking for your product.
Usually, this customer group prefers using various filters at a similar time to execute a query concurrently for various properties such as colour, cost and products. It’s essential to allow them to decide on different filters from various groups and a similar category. Almost every customer looks for the products in various price ranges, so presenting the price filters may be challenging.
To keep the filtered navigation clean and manageable, better group the filters to make a good outcome.
If you are willing to get the most out of your online store with maximum conversion, filtered navigation is essential. Also, there are lots of online resources and tools to manage the online store. In addition, filtered navigation comes up with lots of facilities like on-site navigation, speed up search and customers are already used to it on huge e-commerce websites.
For your ease, here are top ecommerce UX tips to optimize filtered navigation:
Decide on the optimal place
On most e-commerce websites, filter navigation is found on the left sidebar next to the content, which provides a reliable e-commerce experience. For reference, you can check it out on eBay or Amazon. Yet, it may not be a good choice always.
Based on the usability research on filtering of Baymard Institute, horizontal navigation kept on the top of the content are likely to perform better in different scenarios. So, better decide on the optimal place.
Based on Nielsen Norman Group, it will be better to make things happen when users expect due to their standing expectations or clearly communicate about what to expect.
Even though you have the best functionality, it becomes useless if it is difficult to access. Most of the interface provides users different choices about accessing the feature. Remember, prioritization is the most important weapon to carry out your venture smoothly.
All the websites are different with various features and functionalities. Streaming video is not equally necessary for the website of Apple stores and Netflix. The most important task must be simply accessible and projecting. And, the minor functionality should not distract the key purpose. So, make sure you make critical functions accessible.
•Place the most important task in high-value areas.
•Decrease the clicks from homepage to functionality.
•Remember, scrolls and clicks are determined.
Deliver relevant filters
Even though it’s best to check the filters used by your competitors, make sure the filters go along with your products and customers. It’s not simple as you think; you should look for the filters that will respond to the question asked by your customers while looking at the product.
For example, one most popular online store facilitates their customers with carefully selected filters for all the product categories like “size”, “Colour”, “cost”, “Brand” for the dress.
Focus on product listing navigation
When users get the idea about the product they desire to purchase, they start to shop product, listing the pages. Make sure you provide them with different choices and pages to shop on. You want them to engage in the page, making them explore if they don’t see what they want to buy on the first page.
•Show number of pages earlier and after listing the product
•Show all the products within the category
•Let users sort by price and jump to particular pages within the results.
•Do not use small or blur product images
Let customers choose multiple filters
Even though some users only explore your website randomly, most visit with precise ideal and definite requirements. Usually, this group of customers looks for different filters to carry out the query instantaneously for various qualities.
So, it’s obligatory to choose multiple filters from different groups and similar types. You must be familiar with the online shopping website that facilitates a professional user experience that allows their customers to search for the maximum filters they are seeking for.
Allow manual input if necessary
For manual input, you can use checkboxes as they are an ideal way to fetch filters. Also, you can allow customers to set the filter values manually for price input fields. Many customers check the products at various costs, so it may be difficult to set the price filters suitably.
Better get an idea from eBay, which consists of the price filtering that helps two customer groups simultaneously and for the one who is satisfied with instantly ticking the current price range and choosing their own minimum and maximum costs.
Show a product counter
By showing a product counter, you do not have to keep the users informed, which certainly makes sense of reliability, allowing them to understand how well they are with the filtering attempts. Every user has the number of items they are willing to check earlier than buying.
Indeed, filtering makes them closer to it. If you offer them a product counter, they instantly know if they set an adequate filter or repeat the query. It is crucial to display the products that fit some filter configuration on all the e-commerce websites.
Build useful filter groups
For the online store with good conversion, it is necessary to facilitate customers with all the filters they require for an accountable buying decision. This is essential if you are promoting the premium market.
For clean and comfortable filtered navigation, it is important to group the filters in useful ways. Some online store consists of small parts of filters that will be essential, but since the filters are grouped well, the user experience won’t be smashed by super long and filter lists.
Create toggleable filter groups
If you have lots of choices, better consider creating a toggleable filter group, allowing users to open and close various groups instantly. Also, it is ideal for mobile design as small screen filtered may go along for a long time, even to the feared point of non-usability.
In addition, the filtered navigation on target utilizes the eminent pattern of up and down arrows that indicates toggle-ability. Furthermore, when the filter list within the list gets longer, a scrolling bar is included too.
Show applied filters
Almost every user may forget what they have recently searched for. So showing their applied filter along with the query result will surely enhance the user experience. This way, your users will know what they are searching for when they select first and update them if required.
Some online stores do not just display the applied filters on the top of filtered navigation but also connect them while applying numerous filters with more striking visual indications.
The final touch,
To bring out the best e-commerce experience, you require more than top Google ranking factors. Please make sure the visitors can navigate the products they look for without any trouble. To get users’ trust, you have to focus on developing the confidence of customers by helping them accomplish their goals without struggling.