Why is Responsive E-commerce Website So Important?
How much are you familiar with a responsive E-commerce website?
Today, responsive web design has ruled the WebSphere. With the increment in online shoppers, the responsive website has become equally important for all the businesses counting Ecommerce solutions.
Responsive websites adjust the appearance of the website based on the devices your users are using. And, the good news is a mobile compatible website provides perfect navigation for all the screen sizes. For your eCommerce solution, the responsive website is not a choice but a compulsion. Trust me, having a responsive eCommerce website delivers an exceptional online shopping experience to the shoppers.
Just imagine, you are trying to buy online from an E-commerce website through your smartphone. If the website you are browsing does not function well, you may feel awkward visiting the site and purchasing. And, unsatisfied buying experience makes the business rich of a bad impression. So, an E-commerce solution requires a responsive website that is well-optimized for all the devices that buyers use.
As an eCommerce business owner, you should keep your eyes on digital marketing trends and customer behaviour. Without focusing on these terms, you cannot get the most out of your business. Monitoring online behaviour is not that difficult; focus on it, you can beat today’s competitive world.
Find here notable benefits of responsive e-commerce website:
1. Support Multi-Device User
Today, websites are browsed by different people across the globe with various devices introduced to date. This indicates, to support the users with different devices, the website should satisfy all of them.
In addition, the content and other website details they update for one device should be present in other devices as well. It assures the consistency of information users are searching for.
If a customer explores the website looking for specific products but cannot find similar information while browsing from another device, then the customer may leave your website. So, please provide the best support to the customer and provide consistent information for all the devices.
2. Overcome the greatest e-commerce obstacle
Abandonment in the shopping cart mostly occurs in the Ecommerce solution. However, the responsive website can conquest the abandoned transaction. Having a responsive E-commerce website provides a unified and highly transparent user experience.
So, letting the consumer immediately admit their zip code will be similar to the mobile location; you can estimate the shipping cost before initiating the checkout.
3. Good customer experience
Usually, a desktop-based ecommerce website looks small on the mobile device. Due to this, visitors should scroll a lot, which makes the navigation design very difficult. These websites annoy customers with an unsatisfied browsing experience. If you have a similar website, do not worry, you can improve it by integrating responsive web design.
A responsive website removes the clutter, updating only applicable information on the website. This removes unwanted scrolling keeping the navigation design easy, providing a better customer experience to your mobile buyers.
4. Enhanced Search Engine Rankings
Google favours the website that supports all the devices. Last year search engines took a step ahead, including the “Mobile-Friendly” tag to the website that utilized the approach while they are available on the search engine result page on the mobile devices. Google mentioned using Mobile-friendliness as the ranking signal in upcoming days.
Presently, Google started to reward the website with responsive design and penalize the website that is is responsive. Indeed, responsive web design is an essential factor in the SEO strategy plan.
5. Reach them at the right moment
The current marketing strategy should be messaging customers with some offers and carrying out the proper moment that contains customers’ requirements relevant to the physical location.
Also, a mobile website authorizes your company to provide applicable marketing proposals to customers relevant to the geolocation and the prospect to more incorporate mobile such as 2-D barcodes. This lets customers use the mobile device to access extremely targeted discounts and other promotional propositions, product information, and customer reviews.
6. Super Scalability
With the popularity of mobile devices, responsive web design lessens your struggle to catch up with the design that fits well on all the screens. Another plus point about the responsive website is that it is developed to correspond to the screen size even for the one that will appear in the future.
There may be new devices approaching the marketplace with various screen sizes in the future, making no difference to those who already have responsive design. So, by integrating responsive design, your website is ready to go with a new device and suitable for all the screen sizes.
7. Google Loves it
A mobile-friendly website has lots of advantages for business. It is an ideal way to connect with your customers who use mobile devices to visit your site. Apart from this, another benefit of the responsive site is Google loves it. Google focuses on user experience. If internet users can happily access your website with any devices they have, Google becomes happy too.
Search engine Google always keeps its eyes on the mobile-friendly website, which is also declared the most important ranking factor. If your ecommerce solution is not responsive, you may not find your website on the top page of Google. So, build a responsive website and make your business available on Google’s top page naturally.
Is responsive website necessary for E-commerce solution?
With progress in a technological environment, building a responsive website is not as expensive as developing a website for desktop or mobile devices. Also, eliminating these costs is wise and cheap to develop one responsive website that works well on all the devices.
A responsive eCommerce website is essential to showcase your products among wide-ranging audiences. Also, Google penalizes the website that is not responsive. So, to stay away from the penalization and make your website available for wide-ranging audiences, make a responsive solution.
Anything you wish to develop a successful website or sell your products online with maximum revenue makes the responsive website your top priority. This is the place your customers look at your store through their mobile devices. So, please do not ignore it.
Google suggests you adopt a responsive website as far as possible. A responsive E-commerce website assures constant branding with comfortable online shopping for your customers.
What’s Next?
These are all about the benefits of a responsive E-commerce website. If your online store is not responsive and you do not know about making it, consult with us. We will solve all your problems by providing an effective solution for the welfare of your business.
