Is your business website still stuck in old 90s design?
Truly, the memories of 90s are worth treasuring but keeping your site stuck with those designs is pointless. Technology changes time and again, you have to chase new trends and follow those design trends. Change is necessary to make your business updated and new taste really comes up with ideal ways to gain the prosperity of your business.
So, ready for website redesign?
There are lots of ways and strategies for website redesign. If you are unaware with those strategies, I am here to help you.
Well, before proceeding towards a website redesign, you should know some points that you may be dealing with while redesigning the site.
Here, we move towards the risk that may come during website redesign
Sadly, the creative procedure employed by the web design companies and marketing department ignores the risk mitigation.
To get familiar with your risk exposure, consider the number of precise updates that are developed at the time of a website redesign. Explore that in the depth of updates for all the components. Think about the moment the higher list of updates, proposed throughout a creative meeting.
You can also change the homepage heading, images, slides, template design, navigation design, fonts, shopping carts or the form design and more.
So, when are you planning to talk about the risk of all these updates? Maybe some of these updates may be easy whereas some may hurt your business as well. How will you tackle the situation?
In most situations regarding risk mitigation, markets mostly get into a website redesign without any procedure for testing the page templates and landing pages that are being updated. You may not find the system to determine and defend those updates against the major conversion metrics.
Dealing with these risk can just be accomplished with a demanding conversion optimization plan. It also needs proper procedure that includes understanding potential customer, arranging test hypotheses to solve problems that obstruct the conversion, to set up a measured split test and analyse insights from data making the informed updates.
Many businesses are employing organized process, including A/B/n split testing as part of a conversion optimization technique.
When should you go for website redesign?
Websites are prominent and key media in today’s fast growing online marketing world. They are enhanced as a major tool to expand your company and get a global identity to your company. Well, it is the medium for communication with the popular brands throughout the world.
While improving your website, ensure that it turns out to become more attractive to users with an overall design. Utilize appealing and essential graphics, images, fonts, colours on the page making it more remarkable to the users. This assures you are ready to beat other sites on the web.
Redesigned website should contain all the essential components that you wish to add on website. Be sure your home page consists of all the important information required to nudge visitors to explore the other web pages.
Also, it is recommended to take a glance at previous website design to find out flaws and problems as audiences. This certainly helps to solve the drawbacks of the site and help you to gain ideas to update for website redesign.
Many business proprietors think after designing a web page business expands automatically.
Web design is continuous procedure and business proprietor should focus on website redesign with respect to time and technology to shine in today’s competitive global market.
Website redesign do not have fix time, but you ought to keep your eyes on the latest web design trends.
• Remember the time of web design
Firstly, think about the time you designed the site previously if it was redesigned before the past three years. Make sure you are ready to design website now.
Besides, it is also essential to deal with search engine friendly web contents that are already out of date on your web solution. While updating the content regularly, you should be following the current SEO technique to improve web traffic meeting the recent trends.
• Compare your website with your competitors
Better compare your website with your major competitors. Here, you can find the component lacking on your web pages. If you are staying behind them, you surely to think about website redesign corresponding to the supplementary details, facilities and services.
• Your products or services has changed
After years of running the business, you might wish to update the products or services of your website. So, if you introduce new services or products but do not update web solution accordingly, then how can your audiences know about it.
You build a website to make your business informative among the audiences. So, designing website while updating your products or services is essential. Else, you may end up with the wrong customers for the precise services or products.
• Stay ahead of your competitor
There comes a time when you can get advantage of shining among your competitors. When you just enter the world of website, to chase the market leaders sending message that you concern about your company is effective. Well, an incredible design strategy can make you different from your competitors.
Truly, to blend in seeking the simplicity, employing patterns users are aware of is always a better concept. Remember, when you do well with your services or products, you will surely get crowds of followers.
• Difficult to find your contact details
This looks simple, but you may be surprised to know most of the company do not give importance to keep their contact details on the web page. If you count on business to business service provider, or run an online shopping site, contact number should be mentioned on website. Else, you may find users running away from website leaving a bounce rate.
With the maximum number of users on the mobile devices, they can instantly look for the way to reach your company and if they cannot find you, they will look for an alternative to reach the other companies for the products and services they are looking for.
Are you aware of these website redesign strategy?
1. Determine the goals
Determine, how your website corresponds to the sales and marketing objectives. If the main goal of website is to maximize the sales by 5%, analyse how your website helps you to obtain that. Go for precise, measurable, realistic, time sensitive objectives that recount back like increasing the sales qualified leads by 5% over the upcoming year.
Other major goals are:
o Maximize website traffic to precise product pages
o Increase blog subscriber
o Boost conversion rates
When you are clear about your desire for the site to achieve the success, get a better handle on how your new websites are arranged.
2. Know your primary visitors
This may be a noticeable point until you get into it. You develop a website for your visitors. The main user of your product of service is not always the one carrying out research.
Better, give some to research on buyer personas by carrying out interview or survey with present customers, perfect prospect and even some prospect who don’t purchase to clarify who often visits the site and their expectation from your business.
3. Are your visitors getting right information?
When you talk to buyers, ask them where they mostly look for information about the company. This helps to determine the pitch of the site and find out the handy channels to drive maximum traffic.
When they get into your present website, know what they are clicking through Google Analytics or other marketing software available. These reports focus on each step a visitor takes from the time they land on website for the first time. This lets you identify website content for driving more sales and visitors.
4. Involvement of typical sales cycle
The most stunning website in the globe can become useless it does not move according to the sales cycle. For this, your digital marketing team should understand the way potential customers are using to find your business.
However, your team may not be familiar with the marketing effort influencing visitors as sometimes marketing depart does not know about the consequence of filling up a form.
Also, there comes various chances for your customer to visit website any time they desire earlier than requesting a meeting and they are about to return during the decision-making process.
5. Message you are willing to communicate
Redesigning a website is an ideal opportunity to refresh the worth of web design. The information mentioned on your homepage banner is important to bring first impressive for your buyers. So, do not miss a chance to provide the time and attention it requires.
Think what makes you different from the competition and dwell on the information you are willing to convey. When you sell clothes, check for the fashion, delivery dates and the tagline you include on website.
What do you think?
These days, most of the businesses rely on the web solution. The achievement of business is directly linked to your web solution. The business website is taken as a major element for the achievement of your company. If you focus on the frequent website redesign, there will be more chance to connect with the worldwide community and marketplace.
Do you have experience on post website redesign, conversion rate drop? What barriers do when your company deal with website redesign by testing?